Apple faces yet another lawsuit over App Tracking Transparency, with a twist [U]

[Ben Lovejoy]

While Apple has long used privacy as a selling point for both its hardware and services, I do wonder whether it now regrets introducing one privacy measure: App Tracking Transparency (ATT).

For something with rather limited scope, it sometimes feels like scarcely a month goes by without a new antitrust lawsuit or regulator challenging it. A third ATT lawsuit is being brought in the UK – this one with a twist.

This piece has been updated with a response by Apple at the end of the piece …

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